Steed Art
An interior design website built to turn inspiration into enquiry.
Interior Design2026
Available for selected work
Developer &
performance marketer
based in Karachi
Hi, I'm Ghassaan. I build websites and run paid campaigns that help businesses earn attention and turn it into action.
See my workGhassaan
01 / What I do
I build the complete path from attention to action.
I connect development, paid acquisition, and operations, from the first impression to the action a business needs.
01
Development
Websites, interfaces, and dependable infrastructure.
02
Acquisition
Paid media, landing pages, and conversion paths.
03
Operations
Delivery systems, automation, and the structure behind growth.
02 / Selected work
Websites built for real businesses.
Live websites for retail, events, exhibitions, interior design, and fashion.
MS Electronics
A product-first storefront for home appliances.
E-commerce2026
Horizon Events
A website that puts Horizon's events on stage.
Corporate Events2026
Pakistan Furniture Trade Show
A national exhibition built around attendance and action.
Event Platform2026
UNS Wardrobe
A streetwear storefront designed around discovery.
Fashion Commerce2026
03 / Performance
Growth work,
shown through decisions.
Selected performance marketing case studies across lead generation, events, and commerce. Open a case to see the thinking behind the outcome.
01 / Problem
Interior design attracts attention easily, but broad interest does not automatically become a useful enquiry. The campaign needed to separate passive inspiration from people actively considering a project.
02 / Solution
We aligned the creative, audience strategy, and enquiry path around intent. The work presented proof early, framed the service clearly, and gave prospective clients a direct next step.
03 / Result
A cleaner acquisition path built to generate more relevant conversations, give the team stronger context, and make follow-up more focused.
01 / Problem
Event buyers need confidence in execution, not simply a list of services. The challenge was to communicate scale, quality, and reliability quickly enough to earn an enquiry.
02 / Solution
Campaign messaging paired event proof with focused service offers. Audience, creative, and landing page were treated as one connected sales argument.
03 / Result
A clearer path from ad to qualified conversation, with stronger alignment between what the ads promised and what prospects found after the click.
01 / Problem
The exhibition had to attract visitors while also giving furniture brands a commercial reason to exhibit. Each audience needed a distinct message without fragmenting the event identity.
02 / Solution
We structured acquisition around separate audience intentions, then connected both paths through a consistent event offer, clear campaign stages, and specific landing pages.
03 / Result
A single campaign system built to move awareness toward registrations and exhibitor enquiries while keeping the event message consistent.
04 / Client reviews
Good work leaves
a good word behind.
01 / 05
“Ghassaan understood that we were not looking for a website that simply displayed products. We needed the brand to feel right while keeping the shopping experience direct. He brought both sides together and stayed thoughtful about the details all the way through.”
The operating idea
One customer.
One journey.
No silos.
01
Earn attention
Paid media & positioning02
Build conviction
Web & conversion experience03
Deliver reliably
Operations & infrastructure05 / Recent notes
Read all notes