03 / Notes
Notes
Working thoughts on growth, software, operations, and the space between them.
Growth / May 12, 2026
The page after the click is part of the ad
Media buying does not end when somebody arrives. The promise, page, and path forward are one continuous argument.
Work / April 03, 2026
Being useful across the whole chain
Generalism becomes valuable when the skills connect around an outcome, not when they simply accumulate.
Operations / March 18, 2026
Systems before scale
Growth that depends on constant memory and manual chasing is activity, not infrastructure.